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On the other hand, using a domain-led email domain raises the likelihood that your email will actually reach people's inboxes rather than their spam folders. Using a generic email domain can also harm your email deliverability. Domain-led email also better equips you to bring on more volunteers and staff in a sustainable way. This is both for the security concerns listed above and the fact that it's now become an industry standard for all larger organizations. A vulnerable person seeking help is also much more likely to feel comfortable reaching out if they believe those things to be true of your nonprofit.įurthermore, if you plan to grow your organization to the enterprise level, domain-led email is a requirement. When offering care to vulnerable people and asking others to donate their time or money, as nonprofits often do, it's very important that you demonstrate your legitimacy as an organization at every opportunity.įor someone interacting with your nonprofit, a domain-led email tells them that you come from an established and legitimate organization, that you are well organized, and that you have invested in the infrastructure of your organization. It's easy to see that a branded domain-led email address brings much more credibility than a generic Gmail or Outlook address. This puts you at much higher risk of data loss, cyberattack, or a GDPR violation, especially if you deal with any kind of sensitive or personally identifiable information. When your team members each use a personal email account to conduct their duties, you lose the ability to enforce organizationwide security measures. You can set strong password policies, require multi-factor authentication (MFA), implement end-to-end encryption, and use an antivirus system that scans incoming and outgoing emails for malicious links. When your organization has a business account with a service like Outlook or Google, you can manage your whole team's accounts from one interface. Here are some more detailed pointers to convince you of the need to use domain-led email accounts.